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The Gentle Art of Consumer Wisdom

  • College of William & Mary Campus Center, Room 159 Williamsburg United States (map)

In this timely invitation to American Wisdom, Michael Lorence is joined by special guest Dr. Michael Luchs, Distinguished Professor and Chair of Marketing at the W&M Mason School of Business, a leading expert in the field of Consumer Wisdom. “I think of wisdom as the art and science of thriving," says Professor Luchs. "More than ever, I believe that wisdom is something we all can learn, and that how wisely we choose to use our resources can have a profound effect on our well-being – and on others as well.” Please join us for this philosophical and practical exploration of a subject of interest to us all.